3.2 Creating Personas
Persona Table
As soon as you save a persona, it appears in a table below:
| Persona Name | AI Assistant | Job Functions | Job Levels | Country | Actions |
|---|---|---|---|---|---|
| e.g., “SMB CMO – NA” | Olivia_S_RevOps_USA | Sales, Marketing | Director, Manager | United States | Edit / Remove |
Editing / Removing
You can edit or remove any persona before moving to the next step via the Actions column.
Auto-Recovery Toggle
- ON: Intelous will automatically resume outreach to leads if they disengage (per your flow in Step 3).
- OFF: That branch will remain inactive until manually reactivated.
Best Practices
- Clear Naming: e.g., “Large Enterprise CMO – EMEA”
- Limit Personas: Stick to 3–5 per campaign for clarity.
- Distinct Voices: Use different AI Assistants if you want each persona’s messages to have a unique tone.